Image: Flickr, Magnus Johansson
I hope you’ve had a great holiday season!
Now is a great time to make a few social media resolutions to have a great start to the new year.
I’ve suggested a few below—feel free to add any of your ideas as a comment below!
-Stay in touch with your LinkedIn connections.
It’s tempting to connect with new people on LinkedIn…and then forget about them.
Try to stay in touch with your network by regularly commenting on their updates, messaging articles to individuals who would enjoy reading it, or sending quick notes to say hello.
This keeps you top of mind within your network, which can be especially beneficial for new business opportunities.
-Clean up your Facebook friend list and Twitter following list.
Facebook makes it easy to hide updates from individuals you don’t want to hear from, and its algorithms show news stories from people based on your past interactions.
In other words, there’s probably a list of people you don’t want to be friends with anymore but are…simply because you’ve forgotten you ever added them.
Take a few moments to update your Facebook friend list, then head over to Twitter to do the same.
-Explore new social channels.
We’re all creatures of habit and tend to stick to what we know.
I encourage you to be adventurous and test out a new channel you haven’t tried before.
Maybe you’re wondering what all the hype about Snapchat is, or have always wondered how exactly Tumblr works.
Open a test profile and see for yourself. Who knows? You may like it.
On that note…
-Delete inactive profiles.
We all have profiles we once posted to, but are now inactive and not adding to our personal brand.
Maybe the social channel is no longer popular, or you simply outgrew it.
Whatever the reason, if you’re not actively posting and engaging on it, consider removing it altogether to keep a tight control on your social presence.
-Establish goals for this year.
What do you want from your personal channels? More followers? To post more or less often? To take control of social media so it doesn’t control you?
For example, one of my personal goals is to reach out to at least 2 individuals each day on Twitter and interact with them, whether it’s commenting on their tweets or starting a new conversation.
Set a few goals for yourself to get you where you want to be. It doesn’t have to be anything fancy!
So, what will you do in social media this year?
Cheers to a fantastic 2015,
Ingrid