Have you ever wondered what makes a Facebook post great?

The most successful posts by brands and companies tend to be compelling, shareable, and persuasive.

Compelling: The post grabs your attention and is visually stunning. (Note: Facebook is working to make images more and more crucial.)

Shareable: The post is appealing and inoffensive to a general audience. In other words, it’s usually rated G or PG, maximizing its potential to be shared widely.