For those of you who are avid pinners, you’ll enjoy the latest updates coming to Pinterest.
Remember verified accounts? These accounts are confirmed as legitimate and have a check mark next to their name.
This comes in handy for brands, for example, that have several imposter accounts and want to clarify to fans which account is the real deal.
Pinterest will be introducing this feature in the coming days to high-profile pinners, who will have a red check mark next to their name...
Have you ever wondered what the best time to post on social media is?
If you do a search on the web, you’ll find several articles claiming the best times to post on each platform.
While these can serve as a guide in the beginning, it’s important to remember every audience is different.
For example, a 17-year old fashionista will be on social media at different times than a 55 year-old business man...
If you haven’t heard, President Obama has started his own Twitter handle, @POTUS, which stands for “President of the United States”.
He just ran his first Twitter chat, tracked by the hashtag #AskPOTUS, which entertained all kinds of questions from politics, to sports to shoes.
Why does this matter?
A newly released study of CEOs from the world's 50 most lucrative companies found their use of social media has increased, with LinkedIn and Twitter as their favorite platforms to engage in. Interestingly, none of the executives studied have public Facebook pages, and video marketing has become more important as more than half of them have participated in a video on their company website or YouTube channel...
One topic that sparks lots of discussion is whether a brand's leadership should use their individual social media channels professionally to represent their company.
Some individuals argue social media is the way of the future and should be part of executives' job descriptions. Others say it depends on the executive and his/her comfort level with social media...
If you’re a basketball fan, you’re probably following the 2015 NBA Playoffs and know our Dallas Mavericks played the Houston Rockets last week.
What you may not know, is that the Rocket’s social media manager was fired after the game.
Why?
Towards the end...
You may have heard of Meerkat and Periscope, two rivaling live streaming apps that broadcast your life real-time to the social media world.
Meerkat made a big splash at SXSW last month, but Periscope has been officially endorsed by Twitter.
Since their release, users have been live streaming anything from golf matches to conferences to what’s inside their refrigerator.
(No, I’m not kidding about the latter.)
As users test this app and better understand how it functions, businesses are beginning to...
IBM has launched a new platform for organizations to share threat intelligence for the purpose of better combating cybercrime.
The platform, called X-Force Exchange, can be accessed by private and public organizations, and shows real-time threat activity worldwide.
The platform works much like a social media site...
Did you know Facebook reportedly has around 170 million fake users?
Oftentimes, these fake profiles are created by individuals who sell hundreds, if not thousands, of “fans” to page owners who want to boost their page “likes”.
A handful of fake fans can be purchased for as little as $5, making it tempting for page owners to take this shortcut.
This is a big DON’T in social media land; there are tools which can audit your followers/fans and see how many of them are fake...
Hey, there!
Social media gurus Guy Kawasaki and Peg Fitzpatrick have written a book called The Art of Social Media.
They were at SXSW last week and presented 10 social media tips to power your personal and company brands. I had the privilege of attending the conference, as well as their session, and have included the 10 tips below for you!
Hello, there!
I hope you had a great weekend.
With social media still a relatively young field, there continues to be lots of discussion about it.
Among the topics commonly debated are how to use it, if ROI is measurable, and if it's beneficial for companies to use it.
A recent article in the Harvard Business Review considers this last point and argues that since social media does not translate directly into sales for a company, it is useless.
So…is social media useless to companies?
Hello, there!
There are several great social media influencers and organizations to follow on Twitter, and I've included a few of my favorites below along with their bios. If Twitter isn't your thing, many of them are also on other social platforms and a quick search should find them.
They are great resources for news, updates...
Hi there,
I hope you had a great Valentine’s Day Weekend!
Social media platforms have so many features and are constantly changing, which can make it difficult to keep track of everything each platform can do.
Below you’ll find a few tips that can prove very useful on each platform, but that most people may not know.
A new social media site called Shocase has recently launched, and it’s aimed exclusively at marketing, advertising, design, PR, social media, sales and research professionals.
Imagine a LinkedIn designed specifically for these professionals, mixed in with features from Pinterest, Facebook and YouTube, and you’ve got the idea...
The Super Bowl is one of the biggest events of the year not just in the sports and advertising world, but in social media land as well.
Over 28.4 million tweets were sent about the game yesterday, which is 3 million more than last year’s.
To watch the real-time tracking of tweets during yesterday’s Super Bowl...
Did you know Sweden’s official Twitter account (@Sweden) is run by a different citizen of its country each week?
This began as an experiment 4 years ago by the country to attract tourists by giving the world a glimpse into its daily life, culture, and people...
